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Competitor Relationship Management

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  • Relationship marketing — is a form of marketing developed from direct response marketing campaigns conducted in the 1970 s and 1980 s which emphasizes customer retention and satisfaction, rather than a dominant focus on point of sale transactions. Relationship marketing… …   Wikipedia

  • Strategic management — is a field that deals with the major intended and emergent initiatives taken by general managers on behalf of owners, involving utilization of resources, to enhance the performance of firms in their external environments.[1] It entails specifying… …   Wikipedia

  • Marketing management — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Design management — is the business side of design. Design managers need to speak the language of the business and the language of design …   Wikipedia

  • Topic outline of business management — For a more comprehensive list, see the List of management topics. Management is the art of getting things done through people. mdash;Mary Parker Follett . It is the process of leading and directing all or part of an organization, often a business …   Wikipedia

  • Outline of business management — See also: Index of management articles The following outline is provided as an overview of and topical guide to management: Management – act of getting people together to accomplish desired goals and objectives using available resources… …   Wikipedia

  • Earned value management — (EVM) is a project management technique for measuring project performance and progress in an objective manner. EVM has the ability to combine measurements of scope, schedule, and cost in a single integrated system. Earned Value Management is… …   Wikipedia

  • Chief operating officer — A Chief Operating Officer (or Chief Operations Officer; COO) or Director of Operations (or Operations Director) can be one of the highest ranking executives in an organization and comprises part of the C Suite . The COO is responsible for the… …   Wikipedia

  • Oracle Corporation — Type Public Traded as NYSE: ORCL NASDAQ:  …   Wikipedia

  • Outline of marketing — The following outline is provided as an overview of and topical guide to marketing: Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individuals or group s needs and… …   Wikipedia

  • List of marketing topics — This is a list of marketing topics. Marketing fundamentals * [ [Marketing] * Consumer * Business Marketing * Core * Customer ** Customer lifetime value (CLV) ** Customer relationship management (CRM) * Marketing mix * Marketing orientation, also… …   Wikipedia

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